Microtrends: The Small Forces Behind Tomorrow’s Big Changes is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by. 16 Sep Mark J. Penn, chief political adviser to Hillary Rodham Clinton, argues that microtrends reveal significant truths. 18 May On this episode of Recode Decode, hosted by Kara Swisher, former political strategist, pollster and former Microsoftie Mark Penn talks about.

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For example, in a chapter on adults who play videogames: However, after a while, they got a little repetitious.

It seems to be a large leap to take the opinions of a small pool and apply them to general human behavior, but then again maybe that is what makes deriving ‘microtrends’ such a radical concept. Get book club recommendations, access to more 1, reading group guides, author updates, and more!

Thanks for telling us about the problem. As far as I know, he worked as a consultant for Mrs Clinton.

Published October 3rd by Twelve first published January 1st This book by Mark Penn explores what happens to trends before they reach the tipping point. This is already occurring in South Korea and could escalate significantly in the U. But I have never run into a Christian Zionist!

Women have always had a lot of power in marital relationships, but that power has micfotrends typically flowed from education, career, and money.

Microtrends Squared

What, is this ? And sometimes, I read one of these books with some age on it. Buy from another retailer: Finally, if you are used to academic-level data analysis you will grind your teeth at, ‘It’s in a graph so it must be significant! For example, the trend for married couples to live apar This is an engaging book, although it seems to be overloaded with too many statistics, without a corresponding set of insights. The chapters each feel like a dumbed-down article for a not-very-cutting-edge newspaper.

They are raising children by themselves and buying their own homes. I occasionally chose to read a book that purports to tell the future, or gather together trends that will be continuing or growing. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America.


No longer relevant as it is out of date. Get relationship help, parenting advice, healthy recipes, and tips for living a happy life from our author experts.

Numbers rarely lie and Penn makes startling, eye-opening observations on a variety of topics from pet ownership to the reasons why women find it hard to find a decent man. Oct 28, Hadrian rated it liked it Shelves: Before I continue, for the partisan-wary out there, I share much of the political leanings of Penn, so my criticism is not drawn from some sort of righteous indignation at the pokes and jabs at the political right scattered throughout the text.

Now it increasingly does. The internet supplies that medium. Amusingly, the outdated opinions of Penn were highlighted by the choice of the reader that was used for recording the Microtrends audiobook.

Microtrends: The Small Forces Behind Tomorrow’s Big Changes

Pick it up and skim through the parts that seem interesting to you but don’t waste your time reading the whole. From Wikipedia, the free encyclopedia.

May 22, Lee Adams rated it liked it Shelves: Preview — Microtrends micrtrends Mark J. See great eBook deals. A good reason to study them indeed! Much of the time when entering a new section of one of the microtrendz “Microtrends shaping tomorrow’s big changes”, I would wonder where the editor had wandered off to.

Knitting is growing in popularity. I had decided in the first quarter of the book that this was not a good read, but as with most other not-so-good books I have read in the past, I had to finish it – some kind of an OCD need to come to a conclusion?

It should be no Trends tend to be easy to spot, at least when they are on a large scale. Countries such as Greece and Spain, hit badly by the economic crisis insaw a rise in female breadwinners. What makes it better than the “The Long Tail” or “Small Is the New Big” is that it actually h This book outlines the changes that are happening in our population which are likely to affect the next decade of purchasing decisions.

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I didn’t start paying active attention to the methods used to gather the statistics that Penn uses in this book until my credulity was stretched too far.

A very interesting book by the pollster who discovered and named the Soccer Moms. Women are driving technology. What follows is a long diatribe on how the “Rules of Engagement” for microtrenxs have changed and how interesting it is that so many young people are interested in becoming gunners.

Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn

Added to this, their exposition as marketing opportunities is somewhat distasteful. I liked it but prepare to be bombarded with lots of data. Penn believes George W.

Such concept reshapes our current understanding of trends and economics, but it really puts into perspective, how the current disruptions that we are now living with have happened. Mark PennKinney Zalesne. The other poll that stuck out for me was Impressionable Elites where Penn came to the conclusion that the American elite, the wealthiest and best educated, are more interested in candidates’ personalities than their stand on issues because, in a poll, they indicated that they consider a candidate’s character as more important than their stand on issues.

More so since there are other small movements currently active which will come to naught. There are no discussion topics on this book yet. Historically, microhrends were often in a bind. Some mildly interesting data about overlooked segments of society, but distorted with bizarre personal remarks and hamfisted explanations.

By his own admission in that section, he says that there are really only several thousand participants of this specific diet, which is a long way off marj, Mercury By Lesley-Ann Jones. Hardcoverpages.